Values we live by.
What's in a name?
In Sanskrit, Dayaa means "loving, kindness and compassion".
To Andre Kroecher and Greg Blake, these are the values that our company
was founded on. It was because of a love for food, a commitment to kind living,
and compassion for you and our planet that began the journey to Daiya Foods.
Known as an avid foodie with a passion for innovation, Andre had always experimented with new ways of conscious eating. Friends and vegans for over 20 years, he and Greg continually explored ways to combine great tasting food with a kind lifestyle. They wanted to prove that food can be flavorful and delicious without compromising their dedication to living compassionately.
Greg and Andre were known for their culinary skills, cooking impressive dishes that catered to every dietary need. However, no matter how they diced, sliced, or chopped, there was always something missing when they cooked their favorite dishes. They craved that one ingredient that bubbles, stretches, and melts. That one ingredient that awakens the palette with every rich and decadent bite. Cheese!
After two years of mistakes, melt downs and minor catastrophes, their perserverance paid off. Daiya Style Shreds debuted at the Natural Products Expo West in Anaheim, California, the event where innovation gets noticed. It was love at first bite. Consumers raved about the new dairy free alternative never seen before in the vegan and allergen market.
Through our continued success, our company still operates based on the same values on which it was born: love, kindness and compassion. The true meaning of Daiya.