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Daiya Launches Cheezy Mac

Posted on July 9, 2015

Thanks to Daiya Foods, everyone, regardless of food sensitivities, can now enjoy the taste of America’s favorite comfort food—mac and cheese. In celebration of the upcoming National Mac and Cheese Day on July 14, the leader and creator of deliciously dairy-free products that melt, taste and stretch like dairy-based cheese, today introduced the first-ever dairy, gluten and soy-free Cheezy Mac. Available at major grocery stores throughout the U.S. in three deluxe varieties, including Cheddar, Alfredo and White Cheddar with Veggies, Daiya Cheezy Mac combines a smooth and creamy “cheeze” sauce with delicious, gluten-free, whole grain pasta.

“We believe everyone should be able to enjoy amazingly delicious foods, without any compromise,” said Michael Lynch, Daiya vice president of marketing. “We saw a gap in the market for a product that allows individuals with dairy and gluten sensitivities to relish in the melty, smooth, and cheesy goodness of macaroni and cheese, and our delicious Cheezy Mac was born. This premium, homestyle product embodies how Daiya enables people to experience the delight of cheese in everyday foods, while leveraging the nutritional goodness of plant-based ingredients.”

Unlike conventional mac and cheese brands which often use powdered cheese flavoring, Daiya Cheezy Mac features a ready-made, dairy-free sauce pack for added convenience, as well as glutenfree, whole grain pasta that provides the perfect al dente texture within seven-to-eight minutes. Daiya Cheezy Mac offers 5 grams of protein per serving and accounts for 20 percent of the daily value of Calcium and Vitamin B12. Like all Daiya products, each Cheezy Mac variety contains no animal products, cholesterol, trans fats or preservatives.

Daiya Cheezy Mac (SRP $4.99) joins the company’s existing dairy, gluten, and soy-free foods including recently launched Cheezecakes in four tasty flavors; artisanal pizzas, such as a new Supreme Pizza utilizing Beyond Meat’s 100-percent plant-protein meat alternatives; as well as a core line of dairy-free Shreds, Blocks, Slices and Cream Cheese Style Spreads.

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