New proprietary innovation delivers dairy-like melt and taste
VANCOUVER, BC, DECEMBER 7, 2023 – Today, Daiya, the brand that cracked the code on dairy-free cheese, has announced that product reformulations stemming from its multi-million-dollar investment in fermentation technology are now hitting shelves across the country. Featuring the new Daiya Oat Cream™ blend, the proprietary cultured ingredient is now the key component across Daiya’s dairy-free shreds, slices, blocks and sticks – promising consumers an incredible dairy-like melt and deliciously balanced cheesy flavor.
By utilizing these proprietary vegan cultures, Daiya is utilizing age-old fermentation methods to create a dairy-free cheese made from plants with characteristics that mimic traditional dairy products. While many brands in the category continue to incorporate oil-based ingredients and GMO techniques, such as precision fermentation, Daiya is perfecting the art of plant-based cheesemaking, the natural way.
This latest innovation from Daiya directly addresses the challenges faced across the plant-based cheese category, primarily consumer demand for dairy parity and an inconsistency across taste and texture of products currently on shelf. The reformulated cheeses, utilizing Daiya Oat Cream™ blend, represents a game-changing solution for retailers and consumers looking to enjoy their daily dose of cheese, minus the dairy.
Key features and benefits across Daiya’s reformulated cheese products include:
- Made with Daiya Oat Cream™ blend
- Melts just like dairy cheese
- Boasts an even creamier, cheesy flavor
- Dairy-free
- Non-GMO Project Verified
- Made with glyphosate free and certified gluten-free oats
"We are so excited to finally introduce our next-generation cheese – the main ingredient of which utilizes our natural fermentation technology. Our new & improved dairy-free cheeses are now made with Daiya Oat Cream™ blend for a cheesy, 'melts-like-dairy' experience that comforts in only the way cheese should." Said Melanie Domer, Chief Commercial Officer at Daiya, “We expect this advancement to not only rejuvenate consumer confidence in the category, but revitalize the category’s market potential, finally offering retailers a product that truly bridges the gap between consumer expectations and dairy-free offerings.”
The reformulated products will also unveil Daiya’s new visual identity, including a logo revamp, a new tagline, and a packaging overhaul. The new look is set to speak to the growing market of ‘flexible’ plant-based eaters while still paying homage to the original branding that Daiya customers have known and loved since 2008. With its new campaign, “100% Plant-based. Even if you’re not,” Daiya welcomes all cheese-loving consumers to try its products regardless of their dietary preferences, leaving the ‘all or nothing’ approach to plant-based, dairy-free diets behind.
Consumers can expect to see the new products on shelves now, with new packaging and the same price point across major retailers in the US and Canada.
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